CELEBRITY BRANDS – DESIRE, DOLLARS AND DANGER?

The University of Westminster, in association with The Media Society, presents...

 

CELEBRITY BRANDS – DESIRE, DOLLARS AND DANGER?

 

With Tiger (Woods) no longer burning bright we ask: Are we near the limit of public interest in celebrities, or is there no limit? Do celebrities mirror or lead society? Do celebrities need or deserve greater protection from the media? What are the risks and benefits for brands of associating with celebrities?

 

Monday 15th February, 6.30pm

 

Venue:

 

The Old Cinema,

University of Westminster,

309 Regent Street,

London W1B 2UW

(Nearest Tube Oxford Circus)

 

Max Clifford – Britain’s ‘celebrity’ PR man

 

Mark Borkowski – PR guru and author of ‘The Fame Formula’

 

Julian Linley – Creative Director Bauer Media, former editor of HEAT

 

Trevor Beattie –Advertising guru and founder of Beattie McGuiness Bungay

 

In the chair: Trevor Morris, Visiting Professor of Public Relations, University of Westminster, and co-author of ‘PR- A Persuasive Industry?’

 

There will be a drinks reception at 8pm.

 

This event kindly sponsored by the PRCA http://www.PRCA.org.uk

 

Please book early as seating is limited. To reserve a place:

 

a)    Email morrisgoldsworthy@btinternet.com with full name(s) and put ‘Celebrity’ in the subject box

b)    Print a copy of the invitation at this link and bring it with you on the night.