EVENTS
Event Flyer
REPORTING THE FUTURE
6.00pm for 6.30pm, Wednesday 23 November 2011
This event is kindly sponsored by Future Foundation
Media stories about the future are often sensationalist. Wild technology forecasts (‘Welcome to tomorrow's world... where robots have rights and the moon is just another holiday destination’ ) vie for attention with predictions of doom (‘Obesity is as serious a threat as climate change’). Potential catastrophes like the Millennium Bug and the SARs pandemic come and go in the headlines, leaving us none the wiser. So how can journalists and programme makers judge the flood of future visions and scenarios being put forward by technology companies, brands, special interest groups, think tanks and politicians? Is it unrealistic to expect informed, rational and dispassionate reporting about the future?
Chair: Melanie Howard, chair, Future Foundation
Panellists will include:
Bryan Appleyard, author and journalist
Gill Brown, partner, Third City
Charles Leadbeater, innovation guru and author
Catherine Mayer, London bureau chief, Time Magazine and author
This event is kindly being hosted by Michael Skrein of Reed Smith LLP.
There will be an opportunity to network over drinks afterwards.
Venue: Reed Smith, 33rd Floor Broadgate Tower, 20 Primrose Street, London, EC2A 2RS. Nearest station is Liverpool Street click here for a location map
This event is free, but you must register. For more information and to book your places please contact Sam at sam_keegan@hotmail.com.
Event hashtag is #TMSforecasting
About Future Foundation
Future Foundation is a leading international consumer futures business. Their core expertise is based on identifying and forecasting social and consumer trends, attitudes and behaviours through the rigorous analysis of quantitative and qualitative research, determining the extent of their impacts on markets, services, brands and products. This is achieved through the application of their consumer insight services; nVision UK, Europe & Global, and also through the commissioned projects that they offer; from creative futures & innovation to thought leadership & tactical planning.
To find out more about the 150 global brands that rely on the nVision service and for further subscription details, please contact Josie Watson on 02030085741 or visit the Future Foundation website, www.futurefoundation.net.
To find out more about the 150 global brands that rely on the nVision service and for further subscription details, please contact Josie Watson on 02030085741 or visit the Future Foundation website, www.futurefoundation.net.
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