When to use AI in creative work?

An in-person event at The Conduit.

Event Description

This event brings together a panel of creative professionals to debate one of 2026's biggest questions: when should you use AI in creative work?

AI is now part of daily work for journalists, marketing professionals, newsletter writers, and authors. Many use it for research. But more and more, it’s being used for writing as well.

But where’s the line between a creative aid and a shortcut that undermines the work itself?

It's now widely accepted that journalists can use AI for research and interview preparation. But should AI write their articles? Should newsletter writers get AI to turn notes into finished posts? Is it acceptable for a busy comms team to let AI draft press releases and LinkedIn updates? For authors, what's the difference between using AI to brainstorm ideas and relying on it to write paragraphs or even parts of chapters? And what about AI in music composition or art and design?

As AI-assisted work becomes more commonly used and harder to detect, many industries are being forced to compile new rules around creative work – without much consensus on what those rules should be.

This discussion event is being held in partnership with The Conduit.

Event Panel

Panel to be announced.

Event Schedule

6:30pm: Pre-event socialising and networking

7.00pm: Panel discussion begins

8.00pm: Panel discussion ends

Networking drinks before and after the discussion event with a pay bar.