Join us for a Media Society debate on Zoom to discuss the rise of Newsletters - and how they are changing the world of journalism and communication.
Indeed, platforms such as Substack have transformed the newsletter business - making it one of the biggest growing new media areas in recent years.
Many high-profile journalists have left legacy media outlets to set up their own newsletters. Newsletters are also being seen as a saviour for local media.
But how do you launch and grow a successful newsletter? Are we reaching a saturation point in subscriptions? And what about accuracy and fairness?
This online discussion event is being produced by newsletter writer and TMS Vice President Charlotte Henry and TMS Council member Dan Seamarks.
They write: “A bit like flares, newsletters seem to be back in fashion. So just why did they become so popular again? Was it the likes of daily (now twice daily) hot-off-the-press gossipy tones of Playbook or the rise of platforms like Substack?
“Why do publishers now consider them an essential part of their output? And will the current newsletter craze sustain or, like flares in the 70s, will it fade again over time as the next media obsession comes along?
“We'll be tackling all those questions and more.”
Our Panel
Stephen Bush
One of the most influential newsletter writers in the UK, writes the Financial Times Inside Politics newsletter. He previously worked for the i newspaper, the New Statesman, and the Daily Telegraph.
At each, he helped build hugely successful newsletter brands and became a must-read for those in Westminster and beyond.
Doomberg
A finance newsletter published on Substack by a group of entrepreneurs. It has grown to become one of the most widely read finance newsletters, and one of the highest revenue-generating publications on the platform.
They do not reveal their names, so one of the team will appear behind an image of their trademark logo.
Charlotte Tobitt
The highly respected UK Editor at the Press Gazette, who has written extensively about the newsletter business.
The Press Gazette have their own Substack newsletter, as well as their main website.